"These courses will lead you through an easy to follow process and will provide all the tools you need to explore and define your purpose in a meaningful and actionable way.

Simon Mainwaring
Founder & CEO, We First, Inc.


Your Instructors

Simon Mainwaring is the CEO of We First, Inc. a creative brand consultancy he founded in 2011. Simon is a thought leader in the purpose-driven marketing space. His book, We First: How Brands and Consumers Use Social Media to Build a Better World (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. Prior to We First, Simon spent 18 years as an award-winning writer, Creative Director, and Worldwide Creative Director at many of the world's top advertising agencies including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy.

Stacy Anderson, Strategy Lead at We First, brings almost 10 years experience leading purpose-driven brand strategies, marketing communications plans and internal engagements for brands in the UK, Europe, Canada and the U.S across a variety of industries including apparel, footwear, consumer goods, architecture, urban design, wine and beyond. Stacy speaks at international conferences and contributes to publications on sustainability and brand strategy for academic and professional journals, online communities, and printed publications.

Training Testimonials

“Thank you all for a wonderful series of workshops last week. The building was literally abuzz with excitement and people have been stopping me in the cafeteria for the last few days to tell me how inspired and engaged they were by the sessions and what’s to come.”

We First’s training is at the cutting edge of where purpose driven brands, digital innovation and cause marketing can unite to transform business. Hands on tactical training and insightful thought leadership combine to leave attendees with skills they can use immediately as well as inspiration to drive change within their organization.

“I love that We First keeps current with not only with trends but indicators in the world. So just as new data comes out every year, We First keeps us all up to date with what’s happening in the world. That sort of data mashed with good tactics and best practices is a powerful combination.”

“We-First, unlike a any other company, is about being part of a movement of organizations that begin with purpose to impact the world positively. Working with them gave us real tools to tell our story and to share our purpose. The We First team asked us the hard questions to bring focus on why we exist as an organization in today’s competitive marketplace. The landscape is changing faster that we ever imagined, and with this training, we have been able to keep our company from losing ground competitively.”

“I don't give endorsements easily. I don't give recommendations often. Yet I've taken We First’s training and I have to say it's truly incredible! It's not often a program like this is created but this is a game-changer. Pure, unadulterated genius and one of the best, most comprehensive, refreshingly accessible and usable approaches to purpose that I’ve experienced.

"It's one thing to inspire and motivate a group of leading industry professionals, and another to give them actionable insights to bring the work to life. We First over-delivered on both fronts, creating an enormous buzz and launch pad for the leaders who participated to take to their teams to implement.”

"We First is the first training I've attended that is truly useful as it helps you define a purpose for your brand or company and act on it using social media tools. The content is fantastic, carefully designed, and you end up with a clear map of what to do and how to do it as opposed to just inspiring information.”

“When I met We First I had a company that had just launched, that didn't even a formal name of the business. Since the working with the team, Global Women's Empowerment Network has become an award winning organization in the area of empowerment. I would not have been able to do this without We First’s mentorship, guidance and training, which has helped to guide me to increase traffic, hone the messaging and to be aware of the setting trends in the multi-media, interactive world that we live in."

“I want to thank you all so much. So inspiring, empowering, and motivating. The staff was literally buzzing after the sessions with excitement. I've heard nothing but enthusiasm and gratitude from our employees for offering them an experience like this. The team walked away floating with optimism, focus, and renewed spirit. Magic can be fueled, and you did a great job igniting the flame once again.”

"If you were to bring someone into your company to share the expertise that you're getting with the We First’s Training, it would cost you tens of thousands of dollars. This training allows you to step out and be able to make some consistent, logical steps to get you to where you want to be."

About We First


We First Works was born out of a true passion for the role that the professional world can play to solve the world’s biggest problems. Today, companies and individuals are increasingly seeking higher order meaning or purpose in daily actions, decisions and long-term trajectory. We live in a new era of cultural movements. Issues that weren’t issues before now put companies at risk, while also present new opportunities. The landscape of socioeconomic movements is more fervent now than ever before. Individuals and brands alike need to understand their voice in this context – and key stakeholders and consumers need to know what you stand for – and what you’re doing to contribute to a better world. To engage in and lead a movement in your life, inside and outside your company and/or in culture at-large that will scale your business and impact, you must start with a clear definition of purpose.


We First, Inc. is a company that builds purpose driven brands that lead business, shape culture and better our world. We partner with brands to define, integrate and share their purpose, story and impact in ways that drive business growth, and empower brands to scale their purpose to achieve authentic brand transformation

Blog posts

Company Purpose in Practice

Company Purpose in Practice

  How does purpose show up tactically for a brand? How does it translate across different functional areas? How does it drive innovation and, in tu...
3 Ways Defining Your Company Purpose Can Help Your Employees  Help Your Business

3 Ways Defining Your Company Purpose Can Help Your Employees Help Your Business

Specifically, here are 3 ways that defining your company purpose can help your employees help grow your business:
The Life Changing Benefits of Defining Your Personal Purpose

The Life Changing Benefits of Defining Your Personal Purpose

The topic of personal purpose is gaining momentum - making headlines,inspiring business books, and launching careers across coaching, speaking and ...


What is We First Works?

We First Works is an interactive online training platform designed to guide individuals, entrepreneurs, SMEs and global brand leaders in identifying and activating purpose in their personal and/or professional life. We First created this series of courses based on our proprietary methodology and our consulting work with some of the most successful purpose-driven brands to elevate personal fulfillment, business growth and social impact. The goal of We First Works is to support and enable individuals, leaders and organizations across all areas of business to scale purpose within their lives, companies and communities to build their business and better lives.

Who is We First?

We First is a creative brand consultancy based in Los Angeles, California, committed to using business as a force for good. Founded in 2011 by Simon Mainwaring, We First developed out of Simon's personal path towards purpose and after publishing the New York Times bestseller, "We First: How brands and consumers use social media to build a better world." We First delivers strategy, training, and content that ensures brands define, integrate, and share their purpose in ways that drive business growth and social impact. We First has worked with leading brands such as TOMS, Virgin, Reef, Eagle Creek, Timberland, VSP Global, SAP, Coca-Cola, VF Corporation and Sony Pictures, by helping them to define, integrate and share their purpose in ways that improve their company culture, brand reputation and social impact.

What does 'We First' mean?

'We First' is a new vision for the role of business in the world. It is a mindset shift, a practice and a movement that ensures business does well by doing good. It stands in contrast to a 'Me First' mentality that prioritizes self-serving behaviors over the collective good. A We First mentality sees the global challenges we face as opportunities for business growth and positive impact based on human values we share. It inspires all stakeholders in a brand's community to work together to build business in a more equitable, sustainable and prosperous way that improves lives and our future.

How long does the course take? Is there a time limit?

Once you purchase the course, you will have 60 days to complete it. The Personal Purpose course takes approximately 7-8 hours. The Company Purpose course takes approximately 8-9 hours. Both courses have built-in milestones that may expand this time depending on what you put into it.

Can I choose to take just one course?

Yes, you can choose to take just one course

Can I take the Company Purpose course if I haven't taken the Personal Purpose course and vice versa?

We First recommends that those who are part of larger organizations or starting their own business take both Personal Purpose and Company Purpose as we've found companies who can align their purpose with their employees' are more successful at bringing its purpose to life.

Can I get everyone at my company to take the course? If so, is there a group discount?

Yes. Please contact us at wfw@wefirstbranding.com if you would like introduce a large group to purpose work.

Is there a non-profit discount?

At this time we are not able to offer any discounts for non-profit companies.

Is there a discount if I buy both courses?

No, at this time each course is priced individually.

Will there be a live instructor for the courses?

The We First teaching team and its business leader partners guide the course through online video and readings. There is an opportunity for live expert and peer support during We First's webinar office hours. If you're enrolled in a course, please use our office hours booking form to register for a webinar.

Who should enroll to take a We First Works course?

Whether you are an aspiring or active entrepreneur, small-business owner, an employee at a larger organization, a company leader, or just an individual looking to redefine their own work through purpose, you may enroll for the course.

How do I register and pay for a We First Works course?

Register for the course by visiting the We First Works page and clicking the "Enroll" button next to an available course. A cart panel that can also be accessed by clicking the red card button on the right side of the screen will open up. Follow the on-screen instructions to submit payment details and course registration. Then, information on how to access the course will be e-mailed to you.

Can I get a receipt to submit as a business reimbursement?

Certainly! If a print-out of your purchase screen does not suffice, please contact wfw@wefirstbranding.com for a receipt.

Can I buy a course for someone else?

You may purchase a course for another individual. After you register, please e-mail wfw@wefirstbranding.com to have the course transferred.

I'm having technical difficulties signing up -- who can I contact?

Please contact wfw@wefirstbranding.com if you're having difficulties purchasing or signing up for a course.

I'm having technical difficulties within the course -- who can I contact?

Please contact wfw@wefirstbranding.com if you're having difficulties with the course.

What if I can't finish my course before it ends?

If you can't finish the course before it ends, you can always purchase it again during the next enrollment period. Please contact We First Works to confirm.

Can I access We First Works courses on my smartphone or mobile device?

Yes, both of the courses are mobile compatible, You can access the courses using your browser on your handheld device.

What language(s) are the courses offered in?

As of now, the courses are only offered in English.

In which order do you recommend taking courses?

We First recommends for learners that are taking both courses, they take Personal Purpose before Company Purpose whether you are part of a larger organization or an entrepreneur as defining your personal purpose can help bring your company purpose to life.

What is the format of course content?

Both courses have key concept videos, peer story videos, and readings as well as interactive activities and milestone activities from a downloadable workbook.

When are assignments due?

While the course prompts you to meet certain milestone activities, all course work is self-directed and there are no assignments or assessments required to complete the course.

Will I be able to take the same course again in the future?

Yes. If you take the course again during the same enrollment period there is no additional cost. If you take the course again during a different enrollment period, you will need to re-enroll for the course. Subscribe to our newsletter and check the site to see when courses are available and when new courses become available.

Are We First Works courses eligible for educational credit?

There is no accreditation, but We First Works can provide you or your organization with a certificate of completion if required.

Who do I talk to if I have a technical question during the course?

Please contact wfw@wefirstbranding.com immediately with any technical questions you have.

What's the best way to learn about what's happening at We First Works?

The best way is to sign up for our newsletter or follow our social media accounts.

If I want to talk to the We First Works Team more deeply about my company purpose, can I do that?

Yes, we'd love to discuss that with you. Please e-mail us at wfw@wefirstbranding.com for more information.


We First Works is a series of on-demand online courses that empowers individuals and companies with training and actionable strategies from the team at We First Inc. -- a consultancy that believes in growth through purpose and has partnered with leading companies to build purpose-driven brands.