UNLOCK YOUR PERSONAL & BRAND POTENTIAL THROUGH PURPOSE
We First Works is a series of on-demand online courses that empowers individuals, entrepreneurs and companies with training and actionable strategies from the team at We First Inc. -- a consultancy that believes in growth through purpose and has partnered with leading companies to build purpose-driven brands.
Each course includes
Workbook & Downloadable Tools
Video Lessons & Influencer Tips
Live Office Hours with Instructors
Certificate of Completion
FEATURING ADVICE & INSIGHTS FROM PURPOSEFUL BUSINESS LEADERS
Simon Mainwaring is the CEO of We First, Inc. a creative brand consultancy he founded in 2011. Simon is a thought leader in the purpose-driven marketing space. His book, We First: How Brands and Consumers Use Social Media to Build a Better World (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. Prior to We First, Simon spent 18 years as an award-winning writer, Creative Director, and Worldwide Creative Director at many of the world's top advertising agencies including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy.
Stacy Anderson, Strategy Lead at We First, brings almost 10 years experience leading purpose-driven brand strategies, marketing communications plans and internal engagements for brands in the UK, Europe, Canada and the U.S across a variety of industries including apparel, footwear, consumer goods, architecture, urban design, wine and beyond. Stacy speaks at international conferences and contributes to publications on sustainability and brand strategy for academic and professional journals, online communities, and printed publications.
About We First
We First is a company that builds purpose driven brands that lead business, shape culture and better our world. We partner with brands to define, integrate and share their purpose, story and impact in ways that drive business growth, and empower brands to scale their purpose to achieve authentic brand transformation
WE FIRST WORKS
We First Works was born out of a true passion for the role that the professional world can play to solve the world’s biggest problems. Today, companies and individuals are increasingly seeking higher order meaning or purpose in daily actions, decisions and long-term trajectory. We live in a new era of cultural movements. Issues that weren’t issues before now put companies at risk, while also present new opportunities. The landscape of socioeconomic movements is more fervent now than ever before. Individuals and brands alike need to understand their voice in this context – and key stakeholders and consumers need to know what you stand for – and what you’re doing to contribute to a better world. To engage in and lead a movement in your life, inside and outside your company and/or in culture at-large that will scale your business and impact, you must start with a clear definition of purpose.
Best Selling Book
We First Founder & CEO Simon Mainwaring's first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, and strategy+business named it the Best Business Marketing Book of the Year. It offers a visionary new practice in which brands bring a 'We First' focus to their leadership, culture, marketing and impact in the world. It has been translated into Russian, Chinese, Taiwanese and Korean.