COMPANY Purpose Course

How to Accelerate Business Growth Through Purpose

“In today’s hyper-connected world facing growing social and environmental challenges, the expectation that business address these problems, as well as generate profit, is rising in equal measure. Defining, integrating and activating your purpose is now critical if you want your company to remain relevant, attractive and meaningful to employees, customers, consumers, and partners.”

— Simon Mainwaring, CEO of We First, Inc.

<a href='/pages/company-purpose-course'>Company Purpose</a>

Company Purpose

$199.00
How to Accelerate Business Growth Through Purpose

In today’s marketplace, business growth depends on your brand leading a movement that employees and customers want to be a part of. The starting point for such a movement is your company purpose that inspires everyone to build your business with you.

Based on our work with some of the world’s top purpose brands, such as TOMS, Virgin and Timberland, this self-guided, easy-to-follow online course will show you how to define and activate your company purpose in ways that will build brand reputation, employee productivity and customer sales. You’ll create a set of actionable strategies to bring your purpose to life, internally and externally, to deliver value to your business right away. Enrollees will also have the ability to sign-up for Office Hour webinars and receive live expert and peer support during the course.

Milestones

1. Assessing Company Purpose Challenges
2. Align on Your Company's Purpose Statement
3. Build Your Company's Strategic Purpose Plan
4. Scaling Purpose Through Culture
5. Into Action
Total Time: 8 - 9hrs

VIDEO LESSONS

We First instructors and business leaders guide interactive activities through personal stories, first-hand experience and key insights.

WEEKLY OFFICE HOURS

Video conference one-on-one with We First's Simon Mainwaring and Stacy Anderson to ask any questions, receive feedback or discuss your purpose journey overall.

WORKBOOK & TOOLS

Online and downloadable readings and worksheets to guide you through key completing action steps and capstone activities.

CERTIFICATE OF COMPLETION

At the end of each course, receive a downloadable certificate of completion.

VIDEO LESSONS

We First instructors and business leaders guide interactive activities through personal stories, first-hand experience and key insights.

WEEKLY OFFICE HOURS

Video conference one-on-one with We First's Simon Mainwaring and Stacy Anderson to ask any questions, receive feedback or discuss your purpose journey overall.

WORKBOOK & TOOLS

Online and downloadable readings and worksheets to guide you through key completing action steps and capstone activities.

CERTIFICATE OF COMPLETION

At the end of each course, receive a downloadable certificate of completion.

Why take this course?

When a company clearly defines its purpose - why it exists - it not only energizes its employees, but also sends a powerful message and rally cry to customers, consumers and society at-large. Understanding why your company exists unlocks value and innovation across your supply chain, culture, product development, marketing, and sales by infusing every aspect of your company with meaning that drives business growth. This course leads you, step-by-step, through how to define your company purpose and gives you exercises that ensure you put  your purpose into practice to drive growth and impact.

How This Class Will Help You

  • Clarify your company’s why, which informs all company departments, product / service innovations, and marketing communications.
  • Distill that company’s purpose into a singular, compelling statement.
  • Create a detailed, actionable roadmap for how to bring purpose to life over the short and long terms to drive growth.
  • Identify ways to unlock business value and personal meaning through purpose at work.

Why take this course?

When a company clearly defines its purpose - why it exists - it not only energizes its employees, but also sends a powerful message and rally cry to customers, consumers and society at-large. Understanding why your company exists unlocks value and innovation across your supply chain, culture, product development, marketing, and sales by infusing every aspect of your company with meaning that drives business growth. This course leads you, step-by-step, through how to define your company purpose and gives you exercises that ensure you put  your purpose into practice to drive growth and impact.

How This Class Will Help You

  • Clarify your company’s why, which informs all company departments, product / service innovations, and marketing communications.
  • Distill that company’s purpose into a singular, compelling statement.
  • Create a detailed, actionable roadmap for how to bring purpose to life over the short and long terms to drive growth.
  • Identify ways to unlock business value and personal meaning through purpose at work.

WE FIRST TRAINING TESTIMONIALS

"We First’s training is at the cutting edge of where purpose driven brands, digital innovation and cause marketing can unite to transform business. Hands on tactical training and insightful thought leadership combine to leave attendees with skills they can use immediately as well as inspiration to drive change within their organization."

PAULL YOUNG

STRATEGIC PARTNERSHIPS, INSTAGRAM

“I love that We First keeps current with not only with trends but indicators in the world. So just as new data comes out every year, We First keeps us all up to date with what’s happening in the world. That sort of data mashed with good tactics and best practices is a powerful combination.”

AARON SHERINIAN

CHIEF COMMUNICATIONS & MARKETING OFFICER, UN FOUNDATION

“We-First, unlike any other company, is about being part of a movement of organizations that begin with purpose to impact the world positively. The team asked us the hard questions to bring focus on why we exist as an organization in today’s  marketplace.”

KEN LANDER

CSO AND CO-FOUNDER, THRIVE FARMERS COFFEE