Once a brand has defined its purpose, sustained activations that integrate purpose across the entire organization is a must. Many times, even simple, low-lift efforts can connect employees to the purpose on a more emotional level.
Last month, We First Founder & CEO Simon Mainwaring shared his own unique journey to personal purpose that led to the formation of We First Inc. and discussed some of the common roadblocks, challenges and solutions many people find when undertaking their own path to making an impact. At the end of the session, Simon answered some illuminating attendee questions.
More than 2,000 Certified B Corporations across 130 industries and 50 countries are redefining what success in business looks like. Small and midsize businesses are just as integral to this movement. We First recently completed its own transition to Certified B Corporation.
In last month’s webinar, We First Founder & CEO, Simon Mainwaring, discussed how a culture of company purpose can increase the health and well-being of its employees. Similarly, identifying your own purpose can achieve the same personal and professional benefits.
With the launch of We First Works, we have had many unsolicited and insightful comments and feedback. So much so that we decided to conduct a survey of select learners who have taken one or both purpose courses to hear more about what’s working for them. Here are our findings!
The time of year is almost upon us when we celebrate the year gone by and the one forthcoming. It is an ideal time not only for reflection and goal setting, but also taking stock of where you are in your life and how that aligns (or misaligns) with your purpose in life.
We First Founder and CEO Simon Mainwaring recently hosted a webinar detailing how companies can develop human brands that all its stakeholders will want to build together. The following is select excerpts from the webinar, which can be watched in its entirety here.
We First recently hosted a webinar where Founder & CEO Simon Mainwaring explored the importance of companies maximizing profit and positive imp...
Beyond defining your personal or brand purpose, establishing internal alignment and setting tangible goals are critical steps to ensuring that your...
Gaining clarity on who you are and why you exist as a brand is the first step towards sharing and activating your brand’s value proposition. By d...
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