Purpose in Practice

Webinar: How to Become a Human Brand Everyone Wants to Build

We First Founder and CEO Simon Mainwaring recently hosted a webinar detailing how companies can develop human brands that all its stakeholders will want to build together. The following is select excerpts from the webinar, which can be watched in its entirety here.

Why Your Company Must Define Its Purpose Before You Train Employees

  Gaining clarity on who you are and why you exist as a brand is the first step towards sharing and activating your brand’s value proposition. By d...